Looking ahead, Blue Apron just needs to find a way to maintain the momentum. According to Blue Apron, sales increased by 27% in the first three weeks of April compared to the first three weeks in March. Americans who now fear leaving their homes, or else struggling to find coveted grocery delivery time slots, have turned to online meal kit services en masse. Now, the beleaguered company is finding itself in a period of unprecedented growth. And in 2019, sales were down a whopping 50% from 2017, as the company continued to lose its luster to online grocery services like Instacart and Amazon's acquisition of Whole Foods. Though Blue Apron is widely heralded as one of the forerunners of the now $1.5 billion meal kit industry, the company has taken a precipitous fall in recent years in response to increased competition.
Visit Business Insider's homepage for more stories.įor Blue Apron, the coronavirus may ultimately serve as the struggling meal kit company's saving grace. "There's a lot re-connection among families that's happening over home-cooked meals and people are seeing the benefits of family meals again, which had gone a bit by the wayside," Kozlowski told Business Insider. We talked to Blue Apron CEO Linda Kozlowski on the coronavirus boom, navigating business operations amid a pandemic, and capitalizing on the unexpected growth. Further, Nielsen data found the meal kit spending for the month ending in April 11 nearly doubled this year to $100 million. 
According to the company, sales increased by 27% in the first three weeks of April compared to the first three weeks in March. Struggling Blue Apron is experiencing a major uptick in sales as Americans seek out meal kits and stay home to cook more than ever before during the coronavirus outbreak. Account icon An icon in the shape of a person's head and shoulders.
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